ELEMENTS: UCF HIP HOP CLUB

The Problem:
Clubs at the University of Central Florida need pocket folders to introduce new members and promote the exciting activities they do on and off campus.

Ideation:
I chose to collaborate with the Elements Hip Hop Club at UCF. Their club appealed to me since I have a background as a graffiti writer. It wasn't long before I had a design in mind: I wanted to emulate the Ironlak spray paint can. The exterior of the folder would resemble the can's likeness, while the interior provided an opportunity for some wild colors.

Execution:
The design came out as expected. The minimalist approach gives new members an opportunity to draw on the folder, as they would on a can on spray paint.